Why advertise in Upstream?

• Upstream is a premium-subscription weekly publication.*
• Upstream readers are senior oil and gas professionals. A high proportion influence their company's strategic direction and have authority for major capital expenditure.**
• Readers in more than 100 countries.*
• 6.15 readers per issue** means a global readership of well over 37,000 every week!
• Subscribers read 7.3 of every 8 issues of Upstream on average.**
• Your advertisement will be seen. On average, each subscriber spends 43 minutes reading each issue of Upstream. In comparison, the same reader spends significantly less time reading other trade publications. This long exposure time significantly increases the possibility of your advertisement influencing the reader.
• Environment is important. No more than 25% of space in Upstream is allotted to advertising. Therefore you can be assured that your advertisement will be surrounded by quality editorial. This increases the likelihood of your advertisement being read.
• Upstream's weekly format gives the possibility for more flexible campaign planning and higher message frequency. The events calendar on page nine and ten of this brochure helps you maximise on Upstream's own regional or industry specific marketing campaigns and presence at exhibitions or conferences worldwide.

* Audit Bureau of Circulation (ABC), November 2006

** Upstream readership survey conducted by MORI, April 2006