He has battled Bruce Lee in The Way of the Dragon, defeated David Carradine in Lone Wolf McQuade and led an elite unit of anti-terrorist commandos in The Delta Force. Now Chuck Norris is leading the fight against climate change.
Norway’s Aker has enlisted the Hollywood action icon and martial artist in an advertising campaign about the energy transition.
In the ad, the 81-year-old singlehandedly tackles some of the world’s biggest climate challenges, such as capturing carbon, turning the power of the sun and wind into energy and taming big data with karate chops.
It is then revealed that he is handing the mantle in the fight against climate change over to Aker, so he can move on to other “Chuck kind of stuff”.
The video shows the star riding a moose to visit Aker’s carbon capture operations. He also takes his own private orca to see its offshore wind operations.
The advertisement was shot in the US and Norway and directed by Norwegian-born director Espen Sandberg, who directed 2017’s Pirates of the Caribbean: Dead Men Tell No Tales.
“It has been incredibly fun to be part of making the Aker group’s new ad — pulling off a multi-location production in record time and during a pandemic,” Sandberg says.
“It is as ambitious as they are — which says a lot. It is full of humour and action and is a fresh and positive contribution to the work to solve our joint environmental and energy challenges.”
Aker chief executive Oyvind Eriksen says: “We want the campaign in its entirety to be an appeal for collaboration across industry, society and politics to solve our collective challenges.
“We have to be able to walk and chew gum at the same time. It’s not about ‘switching off the black and switching on the green’.
“Oil and gas will continue to be an important part of the energy mix going forward,” Eriksen says.