UK energy supermajor BP’s electric vehicle business Amply Power is rebranding and moving to the Americas.

Amply Power was acquired by BP in 2021, and will now operate as BP Pulse.

BP Pulse was launched in the UK in 2020, while BP operated an electric vehicle charging solutions business in Germany as Aral Pulse. BP Pulse already has 16,000 charge points globally and plans to install 100,000 by 2030, as part of BP’s goal to reach net zero by 2050.

“Amply is one of the most important acquisitions we’ve made as we scale up our EV charging solutions, products and services globally. We are already integrating Vic and the team with the BP Pulse global team and they will bring so much thanks to their incredible expertise in fleet, software, and charge management.”

Amply will join this brand and expand it to the US and the wider Americas region. The Amply leadership team will lead BP Pulse’s projects in the US. Founder and chief executive of Amply, Vic Shao, will be the president of BP Pulse’s Americas division.

“We are committed to growing our next-generation mobility business in the US and this is a significant step. Introducing the BP Pulse brand will bring continued investment across America to help BP and the nation make forward progress on electrification,” said BP America president Dave Lawler.

The new BP Pulse team will deliver Amply’s Omega charge management software and charging-as-a-service model, allowing electric vehicle fleets to optimise charging costs and reliability.

BP Pulse also plans to install charging infrastructure in Australia and New Zealand. The business has made a £1 billion ($1.15 billion) commitment to charging solutions in the UK and $1 billion joint venture with Iberdrola in Spain and Portugal. BP Pulse also has a joint venture with ride hailing company Didi in China and is part of the joint venture Jio-bp in India.

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