Major oil producer Norway has found itself in the crosshairs of General Motors after the US automaker tasked comedian Will Ferrell to make a case for its electric vehicle (EV) push.
The advertisement, which aired on 7 February during the Super Bowl, is part of a GM drive to reel in Norway's position as the world's hottest market for EVs, per capita.
In the 60-second tongue-in-cheek advertisement, called "No Way, Norway", Anchorman star Ferrell enlists the help of fellow comics Kenan Thompson and Awkwafina in his battle against the Nordic oil and gas nation.
Being the ever competitive Americans, Ferrell and friends set off for Norway in GM's Cadillac Lyric crossover and GMC Hummer pick-up EVs.
“Well, I won’t stand for it,” says Ferrell while punching a globe. “With GM’s new Ultium battery, we’re going to crush those lugers. Crush them! Let’s go America.”
Norway is the world's top-selling EV market per capita. In 2020, 54% of the new cars sold in the country were fully electric EVs, according to the Norwegian Electric Vehicle Association.
In January GM pledged to phase out all of its petroleum powered cars and trucks and sell only vehicles with zero tailpipe emissions by 2035.
GM will be hoping its EV push ends better than Ferrell's planned Norwegian invasion, the comic legend going way off road and ending up in neighbouring Sweden.