Shell Coles Express, the grocery chain found at Shell service stations throughout Australia, has come out with a novel way of keeping children both entertained and educated during the long road trips families are expected to take as Covid-19 keeps international borders shut.
The Australian supermarket giant’s express chain this week released the Great Aussie Road Trip interactivity booklet, which is also set to give the whole family the chance of winning weekly prizes.
More Australian residents are expected to holiday at home as the coronavirus pandemic largely prevents them from jetting off to foreign destinations.
“We know that more than 60% of Australians are planning on taking a holiday in the first half of 2021, and with international borders still closed, many families will soon take the opportunity to pack up the car and explore their own backyard,” said Coles Express executive general manager Michael Courtney as the activity book hit the shelves in service stations this week.
Aimed at “fighting backseat boredom”, the book features free games, colouring-in tasks and collectable stickers “to entertain and engage young holidaymakers” the tie-up between Coles and Anglo-Dutch supermajor Shell said.
Each week until 2 May, a new sticker featuring an Australian landmark will be released, with customers able to pick up free products – such as coffee and banana bread - and in-store discounts on fuel as they complete their sticker collection.
The book features artwork and learning activities from Bundjalung/Biripi artist Nikita Ridgeway, helping kids learn about Australia’s rich Indigenous history and culture.
“This project engages our youngest Australians and allows them to learn about the wonders within their own country at a vital time in their learning and development.
"The artwork gives kids an opportunity to learn and understand more about Aboriginal Australia,” she said.