Sponsored content, the latest readership research, new digital updates, show dailies, our extensive events programme. The new 2017 Upstream media pack shows you how to turn Upstream’s influential audience into your own.
Our newspaper reaches over 37,000
influential readers in 106 countries. This website adds 133,000 unique web users with 1.6 million pages viewed per month to the equation. Alone and more so together Upstream and upstreamonline.com offer a unique conduit to oil and gas professionals.
Our media pack provides a complete overview of all promotional possibilities available to advertisers. New to 2017, our redesigned and device responsive website provides vastly improved browsing experiences to an international audience often on the move. It offers advertisers many possibilities through a number of positions and targeting by website section or geographic region.
Sponsored content
We’ve also introduced sponsored content articles (such as this one) for both the newspaper and UpstreamOnline. The flexibility of these give you freedom to vary your message on a daily or weekly basis. Each introductory paragraph with accompanying image is run across UpstreamOnline with links to your site or a longer article on ours.
Why use our sponsored content?
■ Excellent for creating and increasing brand awareness
■ Establishes authority and thought leadership
■ Creates engagement with potential customers
■ Drives website traffic and referrals
■ Capitalizes on Upstream’s strong SEO-optimised site and high Google rank
■ Content isn’t stopped by ad-blocker software
■ Significantly more space for messaging than conventional online advertising
Upstream Technology
We’re bringing greater digital focus to our technology reporting, which means more opportunities to target readers interested in technology. Monthly digital releases of in-depth Spotlight features are now published on www.upstreamonline.com/technology, together with regular technology coverage. The site is open to all Upstreamonline.com's 133,000-plus unique users.
Spotlight features are collected in Upstream Technology quarterly magazine, together with the best of other technology reporting. These glossy, high-quality magazines will be distributed at key events in 2017, as well as being available digitally and promoted through email campaigns and Upstream’s website. See our full 2017 Spotlight feature here.
Global conferences and exhibitions
We’re very active worldwide gathering news and promoting our products. Through 2017, we’ll be attending over 60 conferences and exhibitions across the world. At six of these, we’ll be producing daily newspapers or supplements containing a mix of general and show news. Popular with show visitors and our advertisers alike, they are ideally suited for boosting visibility and increasing foot traffic to your stand. In 2017, we’re producing official show dailies or supplements at CIPPE, AOGC, APPEA, the world Petroleum Congress, OTC Brasil and the Mexican Petroleum Congress, as well as a show daily during each day at OTC in Houston. Read more here.
Did you know?
Our online users are high earners with US$160,000 in average income. A full 51% have a master’s degree or doctorate and 91% have influence in their company’s buying process. Around 70% of our subscribers to Upstream are in management and 43% of pass-on readers are senior engineers.
The key results from our in-depth readership surveys from 2014 and 2016, together with a revealing Questback survey of online users, is contained within our media pack. Take a look and understand more about the influential audience we reach.
Advertise with us
Our media pack gives important insight into how to best use your advertising investment with Upstream. There are many options to evaluate, including the weekly paper, website, Upstream Technology and show dailies, but there are also lesser known opportunities such as memo-stickers, the opt-in digital newsletter and sponsorship of the Bit podcast. Download your copy of the media pack here.
