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Xwells’ Palacios mixing it up in Mexico

Pol Palacios and Mexico were made for each other, but the son of a great Afro-Colombian writer and a French aristocrat is having to rethink his approach

Creative: Pol Palacios, co-founder, chairman and chief executive of of Xwells
Creative: Pol Palacios, co-founder, chairman and chief executive of of XwellsPhoto: XWELLS
  • Gareth Chetwynd
London
Published 22 July 2022, 12:05Updated 25 July 2022, 13:06
MexicoFranceXWELLSPerencoAmericas