Ole Gunnar Solsjkaer of Manchester United, probably Norway's most famous-ever soccer player, is starring in the first ad, and is joined by youngsters hoping to be stars of tomorrow, as well as national goalkeeper Thomas Myhre and midfielder Morten Gamst Pedersen.

The Norwegian state company has long been involved with promoting and sponsoring soccer on its home soil, and Statoil is now coupling that with promoting the general concept of developing talent and expertise.

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